Rationale
Revenue is the universal language for business owners. This slide quantifies the opportunity in three concrete paths and then does the math. The "$13,500/quarter" number is conservative and immediately relatable for a small wellness business.
Talking Points
- During Visit: think of the QR code as a point-of-sale for protocols. The client scans, joins the protocol, and their first supplement order is placed through your store before they leave the building.
- Between Visits: this is the big unlock. Most wellness businesses earn zero revenue between appointments. With protocol commerce, every day the client follows the protocol is a potential purchase day.
- Pre-Purchase: imagine someone Googling "post-infrared sauna recovery protocol." They find yours, start following it, and buy your recommended supplements. You just acquired a customer without spending on ads -- and they have not even visited your sauna yet.
- The $13,500 math is conservative. A SweatHouz-style operation with 300+ members could see 3-5x this number. And this is pure incremental revenue -- it does not cannibalize your existing service revenue.
Anticipated QA
- Q: What margin do we make on protocol products?
A: That depends on your Shopify store pricing. You control the product catalog and pricing. Typical supplement margins are 40-60%. Syntropy does not take a cut of your product sales.
- Q: How does the $45 average break down?
A: A typical wellness protocol includes 2-3 supplements (magnesium, electrolytes, adaptogens, etc.) at $15-25 each. The $45 average reflects a mid-range protocol bundle.
Sources
- Revenue model: Syntropy partner projections (Q1 2026)
- Supplement margin benchmarks: NutraIngredients 2024
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