DTC wellness brands spend $40–$80 to acquire a customer — then lose them in 90 days.
Customer Buys Product 100%
Opens Package & Starts 78%
Still Taking at Day 30 41%
Reorders at Day 60 18%
❌ No Engagement Layer
After checkout, your brand goes silent. No guidance on how to take the product, when, or why.
❌ Zero Adherence Data
You know what they bought but not whether they're actually using it. No feedback loop.
❌ Generic "How's It Going?" Emails
Your re-engagement is a Klaviyo drip — not a personalized health companion.
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Speaker Notes — Slide 2: The Problem
Key statistic: Industry data shows 50–70% of supplement users stop within 3 months (Journal of the American Nutraceutical Association).
Walk through the funnel: "You spend $40–$80 to acquire each customer. By day 60, over 80% have churned — not because your product doesn't work, but because there's zero engagement after the sale."
No engagement layer: Most Shopify brands have amazing storefronts but nothing on the post-purchase side. The product sits in a cabinet.
Zero adherence data: "You run a health brand, but you have no idea if your customers are actually healthier. You're flying blind."
Generic re-engagement: Mention Klaviyo by name — audience will relate. "A 'Hey, time to reorder!' email isn't a health solution."
Transition: "What if you could turn that bottle into a living, daily relationship?"