Rationale

Lead with pain. The $10M recall stat is an anchor that makes the rest of the deck's ROI claims feel proportional. Three cards, three problems -- each one a door the platform addresses.

Talking Points

• "Food recalls cost an average of $10M per event. And that is just the direct cost -- it does not include brand damage, retailer de-listing, or litigation."
• "52% of recalls are from undeclared allergens -- the single most preventable category if you have the right monitoring in place."
• "73% of brands still rely on periodic batch testing. That means they learn about problems only after product has shipped."

Anticipated QA

• Q: Where does the $10M figure come from? A: Grocery Manufacturers Association / Food Marketing Institute joint study. Includes direct costs, product retrieval, disposal, and regulatory penalties.
• Q: We already do HACCP. Isn't that enough? A: HACCP is necessary but retrospective. It identifies critical control points but does not predict emerging risks across your supply chain.

Sources

• GMA/FMI Recall Execution Effectiveness Study
• FDA Recall Data Dashboard (2020-2025 allergen category analysis)
• Food Safety Magazine: "State of Food Safety Technology" survey (2024)