Rationale
Walk through the commerce loop in five steps. This slide answers "how does it actually work?" and makes clear that the AI companion is a sales channel, not just a tracking tool.
Talking Points
- Step 1: You define a protocol and attach your Shopify products. This is the foundation — your products become part of a health protocol, not just items in a catalog.
- Step 2: Both existing customers AND new prospects discover the protocol via the AI companion, social sharing, or search. This is the pre-purchase conversion angle — the AI works for people who haven't bought yet.
- Step 3: The AI companion guides them — answers questions, recommends specific products, and processes purchases directly through your Shopify store. The AI IS the storefront.
- Step 4: Daily check-ins build accountability. The AI tracks adherence, sends contextual nudges, and suggests protocol additions. This creates "brand entanglement" — your brand becomes inseparable from the customer's health routine.
- Step 5: Usage-based refills — not 30-day timers. The AI calculates actual consumption rate and triggers shipments when supply genuinely runs low. If a customer takes 5 doses a week instead of 7, the next order ships on day 42, not day 30. No over-ordering, no running out. Protocol upgrades expand basket size, and LTV grows without incremental marketing spend.
Anticipated QA
- Q: How does the AI sell through our Shopify store?
A: We integrate with your Shopify catalog via our Shopify app. When a consumer decides to follow a protocol, the AI companion presents the products they need and processes checkout through your store. You see the order in your Shopify admin like any other sale.
- Q: What prevents customers from just not checking in?
A: ShrineAI -- our AI companion -- sends contextual nudges. Plus, the check-in is 10 seconds. Friction is nearly zero. Our 87% adherence rate shows it works.
- Q: What is PDC exactly?
A: Proportion of Days Covered. It is calculated as the number of days with a confirmed check-in divided by total days on the protocol. 80%+ = adherent. This is the same metric used in clinical pharmacy to measure medication adherence.
Sources
- PDC methodology: Pharmacy Quality Alliance (PQA) standard
- Syntropy product documentation
4 / 10