Rationale
Open with a bold, quantified hook that frames the entire conversation: we turn the retention problem into a growth lever. The three metrics immediately establish credibility and scope.
Talking Points
- We help DTC supplement and wellness brands turn customers into protocol-adherent users who reorder 3.2x more.
- One question for you: do you know which of your customers actually take your product daily?
- 87% of Syntropy users stay adherent past 30 days -- meaning they check in daily and follow their protocol.
- Setup takes 10 minutes via Shopify OAuth -- no engineering resources required.
Anticipated QA
- Q: What does "protocol adherence" mean?
A: It measures the Proportion of Days Covered (PDC) -- the percentage of days a customer actually takes their supplement vs. the days prescribed. It is the gold standard from pharmaceutical science, applied to wellness.
- Q: Where does the 87% number come from?
A: From our active user cohort across pilot partners. PDC is calculated as days with a confirmed check-in divided by total days on protocol.
Sources
- Syntropy internal cohort data (pilot partners, Q1 2026)
- PDC methodology: Pharmacy Quality Alliance standard
